In recent days, the topic of digital pricing has been in the spotlight of Croatian media. The reason is simple – retailers are facing rising costs, increasingly demanding customers, and an ever-faster pace of market changes. In this environment, electronic shelf labels (ESL) are no longer a matter of the future but a necessity.
What Are Digital Labels and Why Do They Matter?
Digital labels (Electronic Shelf Labels – ESL) replace traditional paper price tags. Their biggest advantage lies in the ability to instantly and accurately update shelf prices directly from the retailer’s central system. This eliminates manual errors, ensures prices are always aligned with the checkout system, and provides customers with accurate, real-time information.
Not only does this reduce the need for manual work, it also frees up employees’ time for tasks that directly improve the customer experience. Faster price changes, more precise promotions, and clearer shelf information are becoming the standard of modern retail.
Hanshow – Global Leader in Digital Labels
M.A.I. Solutions brings proven world-class technology to its partners – Hanshow digital labels. Hanshow is a global market leader, with solutions used in more than 30,000 stores across 50 countries. Hanshow labels are distinguished by their reliability, high-quality display, and versatile functionality tailored to the needs of modern retail.
Our Digital Label Models
Hanshow Lumina Aqua
The Lumina Aqua series is designed specifically for fresh food displays. These are full-color LCD labels that support instant updates and the display of multiple product details. With an IP65 rating, they are resistant to water and dust, making them a reliable solution even in demanding conditions. Installation is simple, while cloud connectivity allows retailers to easily adjust promotions and use customized templates. They are available in 7- and 10-inch sizes.
Hanshow Nebular Pro
The Nebular Pro series retains the same look and dimensions as the existing Nebular line, meaning there is no need to replace accessories when upgrading. Its main strength lies in durability – IP68 certification guarantees complete resistance to dust and water, while the labels can also withstand extremely strong impacts. A four-color display makes prices and promotions more visible, while LED lights in seven colors assist with signaling. At just 7.8 millimeters thin, Nebular Pro also supports up to eight pages of content.
Hanshow Polaris Pro
Polaris Pro represents the premium model in the Hanshow portfolio. With its proprietary SIP ultra-low-power design, its battery essentially lasts the entire lifespan of the label. A four-color screen and a large screen-to-body ratio provide an excellent visual experience, while the ability to display multiple pages makes it highly flexible for different retail needs. Available in various sizes, it adapts to a wide range of stores. Developed with low-carbon design principles, it is also an environmentally friendly solution.
A New Era of Retail
Digital labels are not just a technological upgrade – they are the foundation of retail’s digital transformation. They help retailers lower operating costs, manage promotions with precision, increase profitability, and, most importantly, provide customers with a better shopping experience.
M.A.I. Solutions offers partners complete Hanshow solutions – from planning and implementation to ongoing support.
Contact us at sales@mai.hr to learn how digital labels can transform your business.
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