Konzum d.d. is a retail and wholesale company specializing in fast-moving consumer goods. It was founded in 1957 in Zagreb and is today one of the largest retail chains in the Republic of Croatia.
The company operates more than 600 retail locations of various sizes and formats, including markets, supermarkets, and hypermarkets. Its stores are distributed across the country, both in larger urban areas and smaller towns. Konzum serves a high volume of customers daily and also operates an online store with home delivery available in several regions.
Konzum employs over 10,000 people, making it one of the largest employers in the Croatian retail sector. Its product range includes both food and non-food items, with a focus on private label products as well as goods from domestic and international suppliers.
The company’s logistics system is based on several distribution centers that supply its stores throughout Croatia. Operations are organized through centralized procurement, distribution, and assortment management processes.
Konzum continues to invest in the modernization of its retail locations and the digitalization of its operations, aiming to improve customer experience and operational efficiency. It operates in a competitive retail market and has maintained a wide-reaching and stable retail presence over the years.